Ready to upgrade your wardrobe without compromising the planet? Discover 10 sustainable fashion brands that bring both style and eco-consciousness to the forefront – because looking good and doing good should always go hand in hand.
Sustainability and style used to feel like an impossible combo. But today, eco-conscious fashion has come a long way. No more sacrificing your look for the planet (phew!). From luxury splurges to budget-friendly finds, we’ve rounded up 10 sustainable fashion brands that do it all. So, if you’re ready to make your wardrobe (and your conscience) look amazing, keep reading for our top picks that prove sustainable fashion is more than just a trend – it’s a way of life.
Bird – A B Corp Certified brand creating stylish eyewear from recycled materials
As the UK’s first (and only) B Corp Certified eyewear brand, Bird is more than just about making frames – they’re about making a difference. Crafted from bio-acetate, recycled metals, and repurposed materials, Bird’s frames are as easy on the environment as they are on the eyes. Transparency is key for Bird, and their B Corp status proves they’re fully committed to social and environmental responsibility. They’ve even launched a recycling programme where you can send in your old frames and score a discount on your next pair. What’s more, Bird’s “Bird Forest” initiative will plant over 10,000 trees in the next two years, giving back to nature and creating new homes for our feathered friends. From recyclable, biodegradable packaging to long-lasting frame designs, Bird Eyewear is perfect for anyone looking to see the world and help save it – one stylish frame at a time.
Bird, findyourbirds.com
Omnes – Affordable, responsibly sourced designs that are timeless
Omnes, meaning ‘for all’ in Latin, is truly living up to its name. Launched in 2021, this UK-based brand is on a mission to make sustainable fashion accessible to everyone. Every piece is responsibly sourced, and despite keeping prices reasonable, Omnes never cuts corners. They partner with carefully selected producers and factories that meet the highest environmental standards, avoiding the pitfalls of fast fashion. Their designs, crafted from globally certified materials, aren’t just for one season – they’re made to last. If you’re not already following their collections, now’s the time to add them to your radar.
Omnes, www.omnes.com
Bleusalt – The secret to a soft, vegan, and sustainable capsule wardrobe
If wrapping yourself in a cloud while saving the planet sounds like a dream, that’s exactly what Bleusalt delivers. Founded by Lyndie Benson, this brand has a mission as deep as the ocean she’s passionate about protecting. Bleusalt crafts timeless, seasonless basics from eco-friendly TENCEL fibres, sustainably sourced from managed forests. These soft, tree-hugging fibres feel like cashmere – but they’re vegan, cruelty-free, and machine washable. With fans like Kaia Gerber and Gigi Hadid, Bleusalt’s pieces bring understated luxury to life. Their designs, perfect for a capsule wardrobe, transition effortlessly from beach to street, day to night. Plus, with a fully LA-based supply chain, you’ll be supporting minimal waste and a smaller carbon footprint.
Bleusalt, bleusalt.com
Sheep Inc. – A transparent brand that connects you with the farm behind your sweater
Ever wondered where your sweater’s been? With Sheep Inc., there’s no guessing involved. When you purchase one of their Merino wool jumpers, you’re assigned a sheep from the New Zealand farm your wool comes from. Each sweater comes with a digital NFC tag, allowing you to trace its journey and even receive updates on how your new woolly friend is doing. Founders Edzard and Michael wanted to revolutionise the fashion industry by proving that clothing can be part of the solution, not the problem. They scoured the globe for the best Merino wool and partnered with farmers who prioritise both the planet and animal welfare. With free shipping to Hong Kong, now’s the perfect time to join the flock.
Sheep Inc., sheepinc.com
Asket – 50 sizes to help you find the perfect fit and buy less
Asket isn’t your typical fashion brand. In fact, they’re on a mission to make us buy less. Founded in 2015 in Stockholm, Asket’s goal is clear: fewer, better clothes. They’ve ditched the fast fashion frenzy, focusing instead on creating timeless, high-quality essentials designed to last. With 50 sizes to choose from, Asket is all about finding the perfect fit. Their belief? If your clothes fit well and are made to last, you won’t need to replace them as often. And when something does wear out? Asket’s repair programmes are ready to fix it. Operating under what they call “The Pursuit of Less,” they skip seasonal trends and flashy drops, offering a permanent collection built to stand the test of time.
Asket, www.asket.com
RE/DONE – Effortlessly cool L.A. vibe that’s redefining sustainable fashion
RE/DONE isn’t just another denim brand – it’s a movement. Launched in 2014 by Sean Barron and Jamie Mazur, this downtown L.A. label started by giving old Levi’s a second life, upcycling them into modern, one-of-a-kind pieces. Fast forward, and RE/DONE has become a go-to for more than just jeans. From sweats and tees to suiting, all with that effortlessly cool L.A. vibe, the brand continues to evolve. They’ve even ventured into footwear with a new trainer collection made from recycled leather, discarded bottles, and organic cotton laces.
RE/DONE, shopredone.com
House Of Sunny – Vegan fashion that’s Instagram-worthy
If you’re after sustainable fashion with serious personality, House of Sunny is your go-to. Born in Hackney, London, this brand is all about bold, Instagrammable pieces that scream fun while staying eco-friendly. Known for their playful bags, standout outerwear, and cosy knitwear, House of Sunny’s designs are anything but ordinary. What sets them apart is their slow fashion approach – producing only two collections a year, allowing them to focus on creating high-quality pieces you’ll wear for seasons to come. Everything is 100% vegan, and they incorporate recycled materials whenever possible, from biodegradable garment bags to organic cotton swing tags. Even their denim production uses cutting-edge e-flow technology to reduce water consumption. If you’re looking for a brand that strikes the perfect balance between style, sustainability, and ethics, House of Sunny ticks all the right boxes.
House Of Sunny, houseofsunny.com
Nudie Jeans – Retro-inspired styles with a green twist
Nudie Jeans isn’t just selling denim – they’re offering a lifelong companion. This Swedish brand has perfected the art of sustainable denim, using certified organic and Fairtrade recycled cotton from the start. Their suppliers in Turkey and India are Fairtrade certified, ensuring fair wages and safe working conditions. Nudie embraces a “wear-and-tear” philosophy – the more you wear their jeans, the better they get. And when they start looking a little too loved, don’t toss them out. Nudie encourages repair over replacement, offering free repairs for life. Beyond their classic jeans, the collection includes retro-inspired skirts, dresses, and shirts, all crafted with the same commitment to sustainability.
Nudie Jeans, www.nudiejeans.com
Mejuri – Ethically sourced diamonds and recycled gold
Mejuri isn’t just about fine jewellery you can wear every day – it’s about doing so with a clear conscience. This female-founded brand is on a mission to disrupt the jewellery world with responsibly sourced materials and sustainable practices, all while keeping luxury accessible. From 80% recycled gold to conflict-free diamonds that adhere to the Kimberley Process, Mejuri is serious about sustainability and ethics. But being eco-conscious doesn’t mean skimping on style. Mejuri’s stunning pieces – stackable rings, elegant necklaces, and even collections for men and pets – are designed to elevate your everyday look. With prices ranging from USD$38 to USD$8,400, there’s a guilt-free option for every budget.
Mejuri, mejuri.com
Quince – Leading the way toward a plastic-free, sustainable future
Founded by industry veterans who were tired of luxury being treated as a rare indulgence, Quince set out to redefine high-end essentials – like cashmere, silk, and organic cotton – at wallet-friendly prices. Their secret? A direct-to-consumer model that cuts out middlemen, keeping costs low without compromising on quality or sustainability. Quince is committed to transparency, ensuring their products are ethically made in factories with safe working conditions and fair wages. They’re also working toward a plastic-free future, using 100% compostable packaging and recycled mailers.
Quince, www.quince.com
Catherine Pun
A Hong Kong native with Filipino-Chinese roots, Catherine infuses every part of her life with zest, whether she’s belting out karaoke tunes or exploring off-the-beaten-path destinations. Her downtime often includes unwinding with Netflix and indulging in a 10-step skincare routine. As the Editorial Director of Friday Club., Catherine brings her wealth of experience from major publishing houses, where she refined her craft and even authored a book. Her sharp editorial insight makes her a dynamic force, always on the lookout for the next compelling narrative.
