Just in time for resort season, we’re captivated by Saadeea’s Paradise Journal Series – a sun-drenched collection that embodies conscious sophistication for the modern wanderer. Let this be your gateway to the sustainable brand crafting dreamy, versatile pieces designed for lazy beach days and golden-hour soirées.
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The Art Of Earth-Conscious Luxury
You may already recognise Saadeea’s ethos – where happiness (the meaning behind its Arabic name) radiates from every fibre. We’ve long admired their devotion to timeless silhouettes, regenerative fabrics, and empowering supply chains across Indonesia. Now, their Paradise Journal Series deepens this vision: imagine refined resort wear kissed by tropical breezes and crafted for lifetimes of wear.
Saadeea’s alchemy begins with materials that honour the planet. The collection floats in TENCEL™ Lyocell (sourced from water-wise eucalyptus), EcoVero™ Rayon, and Recycled Cashmere rescued from factory waste. Each fabric feels like a second skin – breathable, silken, and kind to the earth. Paired with limited-quantity production and pre-order models, these pieces whisper quiet luxury without waste.
Globally Inspired, Ethically Crafted
Born in Jakarta and nurtured from Hong Kong, Saadeea interweaves European sensibility, Asian artistry, and Indonesian craftsmanship. Their partner workshops – primarily women-led SMEs – create every garment under fair conditions, transforming conscious practices into tangible community impact. The outcome: Collections imbued with narratives from Bali’s shores to Hong Kong’s skyline.
Paradise Found: Our Favourites
Wanderer-Worthy Dress, HKD$688
Defined by a softly draped cowl neckline and delicate open-back tie, the Being Paradise Midi Dress celebrates effortless grace while remaining cloud-light. Shaped from breathable eco-linen, it moves in harmony with you.
Understated Sets, HKD$488
This is confidence woven in two pieces. The Rebirth In Paradise Set pairs a sculpted square-neck top with tie straps and fluid wide-leg trousers for a silhouette that balances structure with ease. Made from breathable, sun-bleached organic cotton, it delivers comfort without compromise – a quiet expression in earthy terracotta or mineral white.
Statement Co-ords, HKD$688
Gracefully romantic, reverie-inducing. This off-shoulder top and shorts set shapes volume into poetry – created from airy organic cotton with gathered puff sleeves and a defining waist cinch. A considered statement that moves like sunlight: weightless yet deliberate.
Detailed Drapes, HKD$788
The dress you’ll crave when terraced vineyards call, garden tables shimmer, or any moment calls for serenity without pretense. With a gently contoured corset bodice and a skirt that drifts like mountain air, the Bolivia Dress achieves perfect balance – structure where it grounds, freedom where it moves. Crafted from Saadeea’s signature embroidered cotton-linen (OEKO-TEX® certified), it breathes with grace.
The Final Touch
Saadeea’s conviction radiates beyond fabric – every piece uplifts women artisans, conserves waterways, and champions slow fashion’s rhythm. As they bloom globally (now at Hong Kong’s Blossom & Beyond and online), their roots hold firm: creating clothing that sparks joy, drives change, and transcends seasons.
Editor’s Note: All listed prices were correct at the time of publication.
Catherine Pun
A Hong Kong native with Filipino-Chinese roots, Catherine infuses every part of her life with zest, whether she’s belting out karaoke tunes or exploring off-the-beaten-path destinations. Her downtime often includes unwinding with Netflix and indulging in a 10-step skincare routine. As the Editorial Director of Friday Club., Catherine brings her wealth of experience from major publishing houses, where she refined her craft and even authored a book. Her sharp editorial insight makes her a dynamic force, always on the lookout for the next compelling narrative.
