Wanting to break free from the pitfalls of fast fashion? Cherry Bobbins lets you stun sustainably in fabulous looks suited for every body type. Putting both the planet and those who live on it first, this size-inclusive fashion brand not only raises awareness about the environmental issues of the fast fashion industry, but also highlights why so many shoppers may not be finding clothing that fits them properly at other labels. Proving you don’t have to sacrifice comfort, style, or size diversity to shop more consciously, Cherry Bobbins touts quality over quantity with its thoughtfully designed, small-batch womenswear.
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Cherry Bobbins Fills A Gap In The Market
Did you know that one of the biggest blights that still exists in the mainstream fashion industry is that the majority of today’s clothing is only suitably-sized for half the population of women? When Cherisse Kofod launched the size-inclusive fashion brand Cherry Bobbins in May 2024, she sought to shed light on this glaring issue that was being looked over. After spending 15 years in the industry and struggling to find clothes that were chic, comfortable, and actually fit, Kofod took matters into her own hands – creating a label that caters to all women.
With a truly diverse range of sizes (6 to 24 AU or 2 to 20 US), Cherry Bobbins provides designs for all shapes and curves without skimping on style – helping to guide its customers to clothes that fit comfortably and to understand that they shouldn’t have to settle for less! Keeping the BBBs (boobs, bellies, and bums) in mind, clothes that help express individual personality and style – free of social barriers and perceptions – are created with the utmost care. From straight to mid-size to plus-size, virtually any type of body will find a timeless, confidence-boosting look in Cherry Bobbins’ catalogue.
Slowing Down Fashion With Quality Over Quantity
In its quest to address one major issue with today’s fashion industry, Cherry Bobbins takes extra care not to perpetuate another one. With the business of fast fashion continuing to wreak havoc on the planet, the size-inclusivity of Cherry Bobbins makes sure that it isn’t at the cost of the environment – firmly establishing itself as a slow fashion label. By producing in small batches to minimise waste as well as using a majority of natural or recycled materials, customers are able to shop more consciously and sustainably. Reducing environmental impact is considered from beginning to end, with all orders packed in compostable bags instead of fancy packaging or single-use plastic.
Additionally, Cherry Bobbins makes sure to operate in the slow fashion industry ethically by paying its garment workers fairly. Intentionally walking the walk whenever it talks the talk, the brand demonstrates that no one – from the worker constructing its designs to the customer buying it – is overlooked or taken advantage of. When you shop at Cherry Bobbins, you’ll be satisfied in the knowledge that finally finding a perfectly-fitting midi dress isn’t compromising the planet nor those living in it!
Pay It Forward!
If you’ve worn your garment with love and are ready to part ways, Cherry Bobbins encourages customers to embrace circular fashion by reselling or gifting their pieces. By letting your clothes continue their journey, the closed-loop system helps reduce waste and maximises the long lifespan that Cherry Bobbins ensures with its quality-made garments. Pay it forward and pass on the joy of discovering truly size-inclusive clothing to others on eBay, Vestaire Collective, Depop, or Hula.
This post is in partnership with Cherry Bobbins.
Born in Korea and raised in Hong Kong, Min Ji has combined her degree in anthropology and creative writing with her passion for going on unsolicited tangents as an editor at Friday Club. In between watching an endless amount of movies, she enjoys trying new cocktails and pastas while occasionally snapping a few pictures.
