Cover Story: James Reid On Reinvention

Cover Story: James Reid On Reinvention

In celebration of the month of love, weโ€™re shining a spotlight on one of the Philippinesโ€™ most charismatic heartthrobs โ€“ James Reid. A force in music, film, and pop culture, Reid isnโ€™t just a star; he embodies the power of reinvention. His evolution over the years has been a remarkable process of self-transformation, turning every challenge into an opportunity to reshape his identity, both on and off the stage.

Read More: Cover Story โ€“ Lewis Tan On His Leap Into A New Era

James Reid Feb 2025 Digital Cover Story Reinvention Breaking Free
Photographer: Favour Ajah
Styling: John Lozano
MUA: Thazzia Falek

Breaking Free: How James Reid Overcame His Biggest Obstacle

When asked what reinvention means to him, Reid shares, โ€œFor me, reinvention is synonymous with redefinition. People change, and when you embrace that change, you have the opportunity to redefine yourself through any medium โ€“ be it music, art, career, relationships, or perspective. I think reinvention is a natural part of growth and exploration.โ€ His words reflect the idea that evolution is never accidental but a conscious process of letting go of old habits and embracing new possibilities.

Reflecting on the catalysts behind his transformation, Reid confides, โ€œI faced many challenges last year and there were many things that were out of my control, but the biggest challenge was overcoming myself. In many ways, I was holding myself back by allowing certain people and situations in my life, and it kept me from creating from a place of confidence and truth. I like to think that maturity is making peace with your flaws and taking responsibility for them. So I guess this reinvention was overdue.โ€ This candid admission reveals how personal obstacles can pave the way for profound artistic growth.

James Reid Feb 2025 Digital Cover Story Reinvention Authentic Voice
Photographer: Favour Ajah
Styling: John Lozano
MUA: Thazzia Falek

Finding An Authentic Voice

Reidโ€™s evolving relationship with fame, art, and identity is just as fascinating. He explains,

Art is the aim. It gives what I do meaning. Fame is the game. To lose is to take it seriously. Identity is the name, who I choose to be today. Itโ€™s more fun when things rhyme, haha.

With this playful yet thought-provoking insight, he reminds us that while the allure of fame may be the initial spark, it is the dedication to authentic artistry that truly fuels his passion.

Even his vocal style has evolved. โ€œI sound more free,โ€ Reid simply states โ€“ a reflection of his liberation from past constraints and his commitment to a more honest, unfiltered expression of self. His latest EP reflects this transformation, weaving together both broad, universal themes and intimate, specific moments. He recalls, โ€œIโ€™d say itโ€™s a collection of more recent memories and things Iโ€™ve learned in the last two years. Some songs have a very broad sense of time, like โ€˜Pauwi Na,โ€™ which is about the feeling of being lost and how love is the compass that guides me home, while others are deeply personal, like โ€˜Your Boy,โ€™ which I wrote right after a heated argument with a loved one.โ€

James Reid Feb 2025 Digital Cover Story Reinvention The Beauty Of Becoming
Photographer: Borgy Angeles
Styling: John Lozano

The Beauty Of Becoming

Summing up the emotional arc of his evolution, Reid reflects, โ€œItโ€™s been a long road, but Iโ€™m finally home, and Iโ€™ve got some stories to tell.โ€ In these few powerful words lies the essence of his reinvention โ€“ a path shaped by strength, self-discovery, and the willingness to welcome change.

James’ growth reminds us that reinvention is not just a fleeting shift but an ongoing process of becoming โ€“ one that, when fully accepted, leads to a richer, more meaningful life. For the month of love, let his story inspire you to shape your own narrative and celebrate the beauty of personal growth.


Photographers: Favour Ajah, Borgy Angeles
Art Direction: Angel Lee
Stylist: John Lozano
Makeup Artist: Thazzia Falek
Text: Catherine Pun
Creative Director: Christopher Axiotes
Talent: James Reid

Catherine Pun Author Bio
Catherine Pun
Editorial Director |  + posts

A Hong Kong native with Filipino-Chinese roots, Catherine infuses every part of her life with zest, whether sheโ€™s belting out karaoke tunes or exploring off-the-beaten-path destinations. Her downtime often includes unwinding with Netflix and indulging in a 10-step skincare routine. As the Editorial Director of Friday Club., Catherine brings her wealth of experience from major publishing houses, where she refined her craft and even authored a book. Her sharp editorial insight makes her a dynamic force, always on the lookout for the next compelling narrative.

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