Luxury fashion’s best-kept secret is out: Louis Vuitton is finally launching its debut beauty line – and it’s arriving with a splash. ‘La Beauté Louis Vuitton’ lands in August 2025, marking the brand’s much-anticipated foray into high-end cosmetics. But LV isn’t just dipping its toe into the beauty world – it’s going all in, unleashing an arsenal of 55 lipsticks, 10 lip balms, and eight eyeshadow palettes. And leading the charge? None other than the iconic Dame Pat McGrath.
Read More: The ‘Botox Wars’ And The Death Of The ‘Instagram Face’
McGrath, the visionary behind some of the most memorable runway beauty moments – from Swarovski-studded lips to avant-garde eye looks – and a Dame honoured by Queen Elizabeth II in 2021 for her contributions to fashion and beauty, is stepping in as Creative Director of Cosmetics for the House. “Having worked backstage at Louis Vuitton fashion shows for over 20 years, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton,” she says. Translation: Expect magic.
This partnership is more than a perfect match – it’s a destined collision of couture and cosmetics. McGrath’s résumé is the stuff of fashion legend, with collaborations spanning Prada, Valentino, Armani Beauty, and Supreme. Her distinctive pigments, luminous finishes, and futuristic formulations have shaped the beauty industry for years, making her the ideal creative force to lead Louis Vuitton’s grand debut in makeup.
While Louis Vuitton has never been shy about beauty (its vanity trunks, silk powder compacts, and custom travel cases have catered to the elite for over a century), this is the first time the House officially puts its name on a makeup line. Developed over four years, the formulas promise intense colour pay-off, sumptuous finishes, and lasting performance – because if LV is entering beauty, you better believe it’s doing it right.
What’s inside? Details are still trickling in, but one thing is certain: La Beauté Louis Vuitton is set to make its mark on luxury beauty. Launching in 116 Louis Vuitton stores and online, this is poised to be the most talked-about beauty release of the year. With McGrath spearheading the artistry, it’s not just makeup – it’s a moment.
Catherine Pun
A Hong Kong native with Filipino-Chinese roots, Catherine infuses every part of her life with zest, whether she’s belting out karaoke tunes or exploring off-the-beaten-path destinations. Her downtime often includes unwinding with Netflix and indulging in a 10-step skincare routine. As the Editorial Director of Friday Club., Catherine brings her wealth of experience from major publishing houses, where she refined her craft and even authored a book. Her sharp editorial insight makes her a dynamic force, always on the lookout for the next compelling narrative.
