Once used to describe everyday, non-designer threads that you just wore around the (you guessed it) streets, streetwear has exploded and evolved against all odds over the past few decades. Holding strong ties to skate culture, modern streetwear brands have fostered unbelievable demand around its products with limited drops, ‘grail’ pieces, and unescapable hype. With streetwear legends like Supreme now worth billions, step into this global phenomenon and fill your virtual shopping carts with these streetwear brands that are definitely worth the cop.
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Aime Leon Dore
Brought to life in 2014 by Queens native Teddy Santis, Aime Leon Dore does elevated streetwear at its best. Combining classic tailoring and silhouettes with nostalgic influences, this NYC brand brings a sharper level of detail to street style. Despite already killing the game with its seasonal collection drops, ALD is also no stranger to a good collab – collections with brands like New Balance, Porsche, Timberland, and more keep buyers glued to their screens, eagerly anticipating each coveted drop.
Tightbooth
Coming straight from the ramps of Japan’s skate’s scene, Tightbooth designs its oversized street style for function as well as for fashion. Created by professional skateboarder Shinpei Ueno, the brand crafts distinctive, edgy streetwear in a plethora of loose, relaxed silhouettes. Think oversized tees, loose anorak shells, baggy slacks, balloon pants, and roll caps – perfect for the skatepark and beyond.
Kith
One of the biggest names in modern streetwear, Kith and its founder Ronnie Fieg have become superstars of the scene. If there’s one thing Kith is known for, it’s consistently elevated collaborations with a diverse array of names – past collabs include Adidas, Levi’s, Tommy Hilfiger, BMW, and even Versace! It’s not rare to find lines outside Kith’s boutiques around the world or for people to set multiple alarms for when much-hyped collections drop online.
NEIGHBORHOOD
A true OG and pioneer of Japanese streetwear, NEIGHBORHOOD came onto the scene in 1994 with heavy influences from motorcycle culture – a reflection of founder Shinsuke Takizawa’s fascination with the rugged subculture. Still running strong today, NEIGHBORHOOD uses quality fabrics and materials to craft clothing inspired by biker culture, military aesthetics, industrial workwear, and more. If you’re only able to cop one piece from NEIGHBORHOOD, its authentic selvedge denim pieces are legendary.
Carhartt WIP
While the American workwear brand Carhartt might’ve been designed with blue-collar workers in mind rather than skaters, Carhartt was nonetheless embraced by skate culture for its sturdy pieces. With this unexpected boon, a more fashion-forward offshoot was created: Carhartt WIP (Work In Progress). While sleeker and slightly more stylised, Carhartt WIP retains the durable aesthetic that drew so many admirers in the first place – bringing classic workwear designs to the streetwear world with its iconic Detroit Jacket and double-knee workpants.
Fear of God
No one does luxury streetwear quite like Fear of God. Founded in 2013 by Jerry Lorenzo – drawing on his faith and childhood experiences, Fear of God has since steadily blurred the lines between high fashion and modern street style. While the main line specialises in more high-end pieces with smart tailoring and impactful silhouettes, while the off-shoot Fear of God Essentials focuses on more smart-casual staples – think tees, hoodies, ripstop jackets, sweatpants, and more.
Patta
While now globally recognised in the world of streetwear, Dutch label Patta was originally created by founders Edson Sabajo and Guillaume Schmidt to make coveted sneakers more readily available in Amsterdam. Flash-forward a few years, and Patta’s sneaker collabs with brands like Nike are now some of the most sought-after kicks on the market. This fast-growing streetwear brand also crafts some of the finest knitwear in the street style game and shows no signs of slowing down.
StockX
Although not a brand itself, StockX is a self-described “current culture marketplace” where a vast number of items from streetwear brands (as well as a few luxury labels) can be bought and sold. Stocking some of the newest drops as well as verified gems from past collections, StockX is a great and convenient way for international buyers to shop.
Born in Korea and raised in Hong Kong, Min Ji has combined her degree in anthropology and creative writing with her passion for going on unsolicited tangents as an editor at Friday Club. In between watching an endless amount of movies, she enjoys trying new cocktails and pastas while occasionally snapping a few pictures.
