In a collaboration sure to ignite excitement among denim and lingerie lovers alike, Diesel and Savage X Fenty have joined forces for their first-ever collection – and it’s every bit as boundary-pushing as you’d expect.
Both brands, known for their unapologetic style, have brought their A-game with this limited-edition lingerie and apparel capsule that radiates creativity. At its core, the collaboration is a celebration of self-love and individuality, which shines through in every piece. Diesel’s creative director, Glenn Martens, and Rihanna, the visionary behind Savage X Fenty, have teamed up to create something truly remarkable. Their shared commitment to embracing all body types and breaking down outdated beauty standards is evident from the start.
The new capsule offers a wide range of styles, from lingerie and men’s underwear to sleepwear, all infused with three distinct Diesel aesthetics. First up, the “True Diesel” pieces play with fishnet and foil prints in Diesel’s iconic red. Then there’s the “Denim” line, which adds a twist with trompe l’oeil patterns, flocked mesh, and velvet treatments in bold pop colours. Lastly, the “Utility” selection mixes things up with camouflage lace and graffiti-logo cotton poplin.
Each piece is stamped with the co-branded Diesel X Savage X Fenty logo, a subtle reminder that you’re wearing something truly special. And let’s not overlook the stunning campaign that’s turning heads. Shot on the beaches of Tuscany by photographer Salvatore Matarazzo and videographer Jacopo Farina, the campaign features locals of all ages, shapes, and sizes enjoying a sunny day, perfectly capturing the spirit of the collection: freedom to be yourself.
Available now, the capsule collection ranges from HKD$500 to HKD$1,100, offering luxury without breaking the bank. You can find the collection at select Diesel stores worldwide, Savage X Fenty retail locations in the U.S., or online at both brands’ websites. If you’re ready to upgrade your wardrobe with pieces that radiate confidence, this collaboration is your perfect match. They have once again proven that fashion is for everyone, and self-expression through style is a powerful way to own who you are.
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