As one of our favourite heritage labels, the excitement levels were high when whispers of Shanghai Tangโs new Autumn-Winter 2025 collection surfaced. As long-time admirers of its irreverent East-meets-West spirit, itโs true โ we had sky-high expectations for the latest offering from this iconic Hong Kong house. Founded in 1994 by the visionary Sir David Tang, the brand has long been the ultimate style ambassador, crafting a unique identity that is both globally appealing and culturally rooted. Renowned for its modern take on the classic qipao and its inventive layering of traditional motifs with modern aesthetics, the label is a tribute to cultural pride and enduring sophistication. And this latest drop, BONFIRE, is no exception.
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BONFIRE: Where Contrast Comes Alive
โIgnite the evocative. Ignite irreverence. Ignite culture. Ignite joy.โ Thatโs the powerful mantra behind BONFIRE, a collection that captures the vivid contrast of flames against the cold, warmth amidst darkness, and radiant energy. Itโs a theme that feels both deeply rooted in tradition and undeniably of the moment.
The design focus is to create pieces that are deeply evocative yet wearable. For AW25, the aim was to play with the tension between original design and traditional aesthetics, weaving cultural authenticity with a distinctly modern sensibility. This philosophy is brought to life in soft, flowing tailoring, dynamic yet refined silhouettes, and intricate detailing such as Eastern-inspired collars and cuffs, all in a rich seasonal palette of navy, burgundy, and forest green. Luxurious materials โ thick, supple wools and cashmere soft as dawn โ ensure unparalleled versatility and comfort.
The team enlisted the brilliant artist and long-standing collaborator Chen Man to capture the collection. With her unique perspective, she beautifully lenses the balance and serenity of each passing moment, much like the collection itself harmonises fire and earth.
Accessories That Speak Powerfully
But the conversation doesnโt stop at clothing. No Shanghai Tang story is complete without mentioning its iconic accessories, and the Tang Five Element Bracelets are the perfect spark to ignite any look.
Crafted from natural gemstones, each bracelet corresponds to one of the five key elements of universal balance โ Metal, Wood, Water, Fire, and Earth โ designed to influence your luck, strength, and destiny. Love it for the striking look (they are the perfect accessory for flowing tops, layered casual wear, or your favourite vintage denim), but wear it for the power. Stack multiple elements, like Fire and Metal for assertive luck, or Water and Wood for emotional creativity. Itโs feng shui infused with untamed vitality.
Timeless Style For The Modern World
Every piece in the BONFIRE collection radiates relaxed sophistication and captivating elegance. Itโs a celebration of the lasting appeal of Chinese craftsmanship and the spirited, whimsical character of Shanghai Tang. We invite you to experience its beauty and embrace the warmth.
Our Shanghai Tang AW25 Shopping Edit
This post is in partnership with Shanghaiย Tang.
Catherine Pun
A Hong Kong native with Filipino-Chinese roots, Catherine infuses every part of her life with zest, whether sheโs belting out karaoke tunes or exploring off-the-beaten-path destinations. Her downtime often includes unwinding with Netflix and indulging in a 10-step skincare routine. As the Editorial Director of Friday Club., Catherine brings her wealth of experience from major publishing houses, where she refined her craft and even authored a book. Her sharp editorial insight makes her a dynamic force, always on the lookout for the next compelling narrative.
