Lunar New Year Launches Featured Image

Itโ€™s Giving Auspicious: The Lunar New Year Launches Everyone Wants

Each year, Lunar New Year brings a wave of celebratory offerings, and 2025 is no exception. This yearโ€™s collections honour the cultural significance of the season with creative designs and sustainable touches. As brands continue to push boundaries, these Lunar New Year launches have become a showcase for products that capture the holiday spirit and inspire customers worldwide.

Read More: Bite Into The Year Of The Snake With These Festive Chinese New Year Menus


MALIN + GOETZ Lunar New Year Bergamot Hand + Body Wash Lunar New Year Launches
Image courtesy of MALIN + GOETZ

MALIN + GOETZ, Lunar New Year Bergamot Hand + Body Wash, HKD$245

Malin + Goetz transforms the daily cleansing ritual with its limited-edition Bergamot Hand + Body Wash. This best-selling formula, housed in festive packaging, exceeds expectations. Formulated with amino acids and glycerin, it effectively cleanses while deeply hydrating the skin. Enriched with the zesty scent of bergamot, this luxurious wash transforms the everyday routine into a sensory experience, leaving you feeling refreshed and renewed.

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Pandora Snake Clasp & Chain Bracelet Lunar New Year Launches
Image courtesy of Pandora

Pandora, Snake Clasp & Chain Bracelet, HKD$1,249

The Pandora Snake Clasp and Chain Bracelet is a meaningful addition to any jewellery collection. Designed to celebrate the year of the Wood Snake, this bracelet showcases a 14k gold-plated snake head motif as an elegant clasp. The sterling silver snake chain, a signature Pandora design, perfectly epitomises the spirit of the zodiac animal, representing wisdom, intuition, and change.

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Marshall Emberton III Lunar New Year Edition 2025 Speaker Chinese New Year Launches
Image courtesy of Marshall

Marshall, Emberton III Lunar New Year Edition 2025 Speaker, HKD$1,649

Adorned in army olive green and burnt orange, the Marshall Emberton III Lunar New Year Edition celebrates the Year of the Snake with an aesthetic inspired by vintage firecracker and psychedelic rock artwork. This limited-edition speaker is the result of a collaboration with Chinese visual artist ้‡Ž Dark Question.

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Swatch Golden Red Bamboo Lunar New Year Launches
Image courtesy of Swatch

Swatch, Golden Red Bamboo, HKD$1,510

The Swatch Year of the Snake Collection brilliantly exemplifies the very heart of adaptability with two captivating timepieces. The โ€˜Golden Red Bambooโ€˜ model, with its elaborate textile strap and sun-brushed gold-coloured dial, serves as a reminder of the importance of flexibility in navigating life’s challenges. This ultra-slim watch, featuring vivid colours and distinctive features, is a manifestation of Swatch’s playful approach to watchmaking.

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Lush Serpentine Celebration Lunar New Year Launches
Image courtesy of Lush

Lush, Serpentine Celebration, HKD$220

Lush is welcoming the Lunar New Year with a thoughtful collection of self-care products, each showcasing a striking design by Shenzhen-based artist Cheng Peng. The Rebirth bath bomb and Sunrise shower gel come together in eco-friendly packaging โ€“ made from recycled materials and biodegradable Eco-pops โ€“ to provide a guilt-free treat. This vibrant collection pays homage to traditional culture and natureโ€™s beauty, celebrating fresh beginnings with an artistic touch.

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Chantel Shafie Jewellery The 2025 Hong Kong Snake Medallion Necklace Lunar New Year Launches
Image courtesy of Chantel Shafie Jewellery

Chantel Shafie, The 2025 Hong Kong Snake Medallion Necklace, HKD$36,000+

Hong Kong jewellery designer Chantel Shafie introduces a stunning new addition to her collection: the Snake Medallion Necklace. The centrepiece of this creation is a 24K solid gold Hong Kong coin, intricately adorned with a snake coiled into the number eight, symbolising transformation and prosperity. The coin also proudly displays the Hong Kong skyline and its floral emblem, capturing the very essence of the city. Crafted with ethically sourced diamonds and available in two chain lengths, this necklace is more than just an accessory โ€“ it’s a prized possession to be treasured for generations.

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Rรฉmy Martin Lunar New Year 2025 XO cognac Lunar New Year Launches
Image courtesy of Rรฉmy Martin

Rรฉmyย Martin, Lunar New Year 2025 XO Cognac, HKD$1,870

Rรฉmy Martinโ€™s Lunar New Year collection, crafted in collaboration with Chinese artist Huang Yuxing, is truly enchanting. Drawing inspiration from Yuxingโ€™s Majestic Serpentine painting, the collection integrates the House of Rรฉmy Martinโ€™s rich heritage with modern art. With its striking hues and meaningful designs, these limited editions are set to delight both collectors and cognac enthusiasts, reflecting the sophistication synonymous with Rรฉmy Martin.

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Birkenstock Florida Lined 1774 Lunar New Year Launches Florida Lined 1774 Lunar New Year Launches
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Birkenstock, Florida Lined 1774, HKD$3,075

Python-embossed Italian leather, plush nappa linings, and beige and red tones characterise Birkenstock’s Lunar New Year collection. Celebrating the snakeโ€™s representation of perceptivity and transition, this series updates classic styles with refined details like gold and silver buckles and anatomically shaped footbeds.

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Conspiracy Chocolate Golden Mahjong Tea Collection Lunar New Year Launches
Image courtesy of Conspiracy Chocolate

Conspiracy Chocolate, Golden Mahjong Tea Collection, HKD$588

Tea and chocolate unite in Conspiracy Chocolateโ€™s Golden Mahjong Tea Collection, a magnificent creation for the Year of the Snake. Influenced by the Mahjong winning hand Thirteen Orphans, this limited-edition set presents beautifully tea-infused praline chocolates constructed into Mahjong tiles. Each bonbon, highlighting teas like Japanese Hojicha, Taiwanese Osmanthus Oolong, and French Earl Grey, offers a velvety ganache that lingers on the taste buds with layered notes. Carefully sourced from artisan tea growers across Japan, Taiwan, China, and Australia, the collection showcases refinement, making it a showpiece for any Chinese New Year celebration.

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TUMI Compass Crossbody Lunar New Year Launches
Image courtesy of TUMI

TUMI, Compass Crossbody, HKD$3,000

TUMI’s Compass Crossbody slithers into the spotlight with a stunning makeover fit for the cunning Snake. This sleek black base is adorned with striking gold brushstrokes that vividly depict the year’s zodiac symbol. It’s a powerful statement piece that embodies the Snake’s essence โ€“ strong and ready to turn heads. Open it up, and you might just discover a hidden TUMI โ€˜Lucky Coinโ€™ discreetly concealed within. Inspired by traditional Chinese beliefs, the โ€˜Lucky Coinโ€™ is intended to bring auspiciousness to its owner.

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Catherine Pun Author Bio
Catherine Pun
Editorial Director |  + posts

A Hong Kong native with Filipino-Chinese roots, Catherine infuses every part of her life with zest, whether sheโ€™s belting out karaoke tunes or exploring off-the-beaten-path destinations. Her downtime often includes unwinding with Netflix and indulging in a 10-step skincare routine. As the Editorial Director of Friday Club., Catherine brings her wealth of experience from major publishing houses, where she refined her craft and even authored a book. Her sharp editorial insight makes her a dynamic force, always on the lookout for the next compelling narrative.

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