With Squid Game Season 2 captivating audiences worldwide, the cultural phenomenon continues to permeate every corner of pop culture. Netflix’s blockbuster series has inspired a wave of collaborations, allowing fans to immerse themselves in its world through fashion, gaming, and lifestyle experiences. To celebrate the latest season, we’ve curated the most exciting Squid Game collaborations that let you experience the thrill firsthand – without the life-or-death stakes.
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Crocs, Unisex Squid Game Classic Clog, HKD$668
The Squid Game Classic Clogs (HKD$668) bring the show’s gripping aesthetic to life, showcasing the contestants’ green tracksuit design with a zippered print and blood splatter details that subtly hint at the series’ brutal intensity. A highlight is the exclusive Jibbitz charms (HKD$175) inspired by iconic moments, such as the eerie ‘Red Light, Green Light’ (Young-hee) doll and the Dalgona candy. With the ‘456’ player ID and a dual-language Squid Game logo adorning the insoles, these clogs offer a wearable tribute to Seong Gi-hun’s perilous journey.
Mattel, Fisher-Price Little People Collector Squid Game Special Edition Figures, HKD$195
Mattel is also stepping into the Squid Game universe with the Little People Collector Squid Game figure set (HKD$194), a must-have for fans. This collectible set features four characters – Players 456 and 199 in their recognisable green tracksuits, the mysterious Guard with a circle mask, and the eerie Young-hee doll in her schoolgirl outfit. Perfectly packaged in a display-ready box, the set captures the suspense of the show, offering a playful way to bring its high-stakes world to life.
Call Of Duty: Black Ops 6 x Squid Game
Prepare for a pulse-pounding fusion of survival drama and high-octane action as Call of Duty brings Squid Game to life in Black Ops 6 and Warzone. Launching in January 2025, this crossover introduces limited-time modes inspired by the show’s infamous games, such as a reimagined ‘Red Light, Green Light’ adapted to COD’s signature mechanics. Players can also equip themselves with exclusive cosmetics, including operator skins modelled after the guards’ iconic pink jumpsuits and the enigmatic Front Man. Unlockable rewards, such as themed weapon blueprints and calling cards, further immerse players in this collaboration, offering a unique experience for fans of both franchises.
Duolingo, ‘Learn Korean or Else’
Duolingo’s ‘Learn Korean or Else’ campaign, a collaboration with Netflix, injects the thrill of Squid Game into its Korean course. Over 40 show-inspired phrases, from ‘Trust no one’ to ‘Let’s play a game’, make learning as thrilling as the series itself. Duo the Owl’s comical transformation into a Pink Guard adds a devilish touch, reminding learners to practise or face the consequences.
PUMA x Netflix, Squid Game Collection
Embrace the spirit of competition with Puma’s new Squid Game capsule collection. This collaboration reinvents the teal-green uniforms, featuring the T7 tracksuit adorned with a custom staircase-inspired pattern and co-branded details. The footwear lineup includes limited-edition Easy Rider sneakers, complete with scratch-off panels that reveal hidden colours, and Suede sneakers featuring zig-zag overlays inspired by the series’ ominous staircases. Rounding out the collection are accessories like caps and backpacks, each with nods to the Young-hee doll.
Johnnie Walker, Black Label 12 Years x Squid Game Limited Edition, HKD$335
Johnnie Walker has entered the Squid Game universe with a limited-edition Black Label release featuring bottles numbered 001 to 456, mirroring the show’s player numbers. The Striding Man logo now sports the signature green tracksuit, while a slanted label with a custom fabric varnish evokes the texture of the contestants’ uniforms, merging the worlds of whisky and Squid Game. The collaboration kicks off with a Times Square takeover and immersive fan experiences, featuring activations across the US, Europe, and Asia. To complete the experience, the ‘456’ cocktail has been introduced – a mix of Korean ingredients and Johnnie Walker’s spice and vanilla notes, designed to capture the intrigue of the series.
Olive Young (Bringgreen & Wakemake), Squid Game Season 2 Collaborative Edition
Experience the convergence of K-beauty and K-drama with this collaboration between Olive Young’s in-house labels, Bringgreen and Wakemake, and Squid Game Season 2. Inspired by the show’s elements, this 12-product lineup offers a range of vegan skincare solutions. Bringgreen’s Tea Tree Cica Trouble Soothing Toner Pad and Zinc Teca Blemish Serum, are designed to ‘detect and eliminate’ skin troubles, like Young-hee herself. On the makeup front, Wakemake delivers fun-loving nods to the series with items like the Bloody Rose-themed Soft Blurring Eye Palette and a Dalgona Lip Balm, promising lips as flawless as the show’s precision games.
Catherine Pun
A Hong Kong native with Filipino-Chinese roots, Catherine infuses every part of her life with zest, whether she’s belting out karaoke tunes or exploring off-the-beaten-path destinations. Her downtime often includes unwinding with Netflix and indulging in a 10-step skincare routine. As the Editorial Director of Friday Club., Catherine brings her wealth of experience from major publishing houses, where she refined her craft and even authored a book. Her sharp editorial insight makes her a dynamic force, always on the lookout for the next compelling narrative.
